Tourism Authority of Thailand Celebrates Landmark Success of Running Man Thailand Season One

The Tourism Authority of Thailand (TAT) has announced the record breaking success of the inaugural season of Running Man Thailand. Combining entertainment with destination storytelling, the iQIYI Original series garnered an astonishing 6.85 billion impressions across platforms, over 390 million online views, and more than 10 million digital engagements worldwide. The show leveraged its signature travel race format to present Thailand’s vibrant culture, scenic locations, and local experiences to a global audience.

Ms. Thapanee Kiatphaibool, TAT Governor, emphasized the strategic impact of the initiative:

“The overwhelming reception to Running Man Thailand demonstrates the power of entertainment marketing in connecting global audiences with Thailand’s rich travel experiences. By integrating local communities, cultural heritage, and iconic destinations into the narrative, this partnership significantly elevated Thailand’s international profile while encouraging domestic tourism. It aligns perfectly with our ‘Healing is the New Luxury’ vision, framing travel as a journey of joy, personal connection, and authentic discovery.”

TAT actively backed the production through targeted destination promotion, localized featurettes, and strategic Amazing Thailand branding. Co-produced by iQIYI and South Korea’s SBS Studio Prism, the legendary franchise was tailored specifically for Thai culture, featuring renowned local personalities, signature humor, and immersive travel itineraries.

Expressing his appreciation, Pattaya Mayor Mr. Poramase Ngampiches added:

“ I want to extend my heartfelt thanks to the team behind Running Man Thailand for showcasing the dynamic charm of Pattaya to viewers worldwide. The fun and vibrant energy of the show will undoubtedly motivate travelers to experience Pattaya in person, giving a welcome boost to our local tourism industry.”

Premiering on February 22, 2026, the ten episode series aired every Sunday evening on One31. The main cast brought together seven prominent Thai stars: Oat Pramote Pathan, Jeff Worakamon Satur, Ink Waruntorn Paonil, Tay Tawan Vihokratana, NuNew Chawarin Perdpiriyawong, Pueak Pongsatorn Jongwilas, and Daou Pittaya Saechua.

Throughout the season, key landmarks were transformed into interactive challenge arenas. Highlighted destinations included historic Bangkok sites like the Giant Swing, the Grand Palace, and traditional neighborhoods, alongside the lively beaches and floating markets of Pattaya.

The show quickly became Thailand’s most searched variety program on Google Trends in 2026, consistently capturing the top spot on X in Thailand while trending weekly across more than ten countries. Its widespread cultural popularity was further solidified after winning the Hottest TV Program award at the KAZZ Awards 2026.

Demographic data reveals that nearly half the show’s viewership fell between the ages of 19 and 30, with international viewers accounting for approximately 30 percent of the total audience. The campaign generated an extra 3.39 billion media impressions through creator partnerships and extensive out of home media coverage, including Bangkok Skytrain wraps, prominent LED billboards, and mobile display units.

To tailor the messaging, TAT developed two specialized travel featurettes. The first starred MINNIE, who doubled as a special guest in the main series, introducing international viewers to her favorite local spots, Thai cuisine, and cultural experiences. The second featured Mos and Bank sharing deeply personal stories from their respective home provinces of Loei and Chanthaburi. Together, these featurettes generated over 21,000 video views, 13,000 likes, and more than 450 shares across iQIYI Thailand’s digital platforms.

The Amazing Thailand brand was seamlessly integrated across every episode using stylized graphics, custom subtitles, end credits, and targeted social media content. Each broadcast featured a dedicated 30 second promotional segment along with promotional clips distributed through official TAT and talent channels.

Viewers can stream the uncut edition of Running Man Thailand, alongside exclusive behind the scenes footage and deleted scenes, anytime on the iQIYI mobile application and official website.