LEGO and Siam Paragon Present: “LEGO STAR WARS 2025 – POWER THE FORCE” — A Galactic Adventure for Fans from April 30 – May 6, 2025 at Siam Paragon

Bangkok, Thailand – April 2025 – LEGO® Thailand, in collaboration with Siam Paragon, is set to transport fans back to a galaxy far, far away with the immersive and action-packed event “LEGO STAR WARS 2025 – POWER THE FORCE.” The event will take place from April 30 to May 6, 2025, at Fashion Hall, 1st Floor, Siam Paragon, inviting Star Wars™ fans of all ages to experience the magic of LEGO® and the legendary saga like never before.

Siam Paragon, recognized as one of the world’s premier shopping destinations, joins forces with LEGO® to host this week-long celebration filled with imagination, creativity, and thrilling activities inspired by the Star Wars™ universe.

Event Highlights

Visitors will enter a specially designed LEGO® STAR WARS™ galaxy and enjoy hands-on activities, exhibitions, and exclusive launches, including:

• KYBER COLORS – Discover your inner Force by stepping into the “Ring of Power” and awakening your personalized energy beam through sensor interaction.
• WORKSHOP STATION – Design and decorate your very own Stormtrooper helmet under the theme “The Power and Imagination of LEGO® STAR WARS™.”
• SPACESHIP – Take part in an interactive space battle simulation, fighting off galactic enemies in an immersive digital experience.
• Build to Escape – Complete a high-pressure challenge to build an emergency escape craft before time runs out.
• Build to the Galaxy – Focus your mind and construct the tallest build to conquer new galaxies.
• LEGO® Brick Pool – Dive into creative play and build one-of-a-kind LEGO® creations in this signature interactive zone.
• EXHIBITION – Explore the evolution of LEGO® STAR WARS™ from 1999 to today in a rare and exclusive showcase.
• PHOTO STATION – Capture your memories in themed photo areas dedicated to LEGO® STAR WARS™ fans.
• Exclusive Product Launch – Be the first in Thailand to preview the all-new LEGO® STAR WARS™ 2025 sets ahead of their official release on May 1, 2025. Special in-event promotions will be available.

Celebrity Appearances and Special Guests

The event will be inaugurated with appearances from popular Thai celebrities including Pond–Naravit Lertratkosum, Phuwin Tangsakyuen, and Perth–Thanapon Sukumpantanasan, as well as a special family guest appearance by DJ Pueak Phongsathorn, Lukja Warintara Jongwilas, and their son “Nong Cup.”

Executives from DKSH (Thailand), Siam Paragon, and The Walt Disney Company Thailand will be present to celebrate this grand event.

Star Wars Day – May 4, 2025

In celebration of Star Wars Day, a special event titled “May the 4th Be With You” will be held on May 4 at the same venue. Fans will be invited to join a thrilling adventure led by Star Wars mentors and take on a series of challenges to prove their strength, concentration, and spirit. Only one will emerge as the ultimate wielder of the Force.

Joining the festivities are beloved stars Gulf–Kanawut Traipipattanapong and the fan-favorite duo Tay–Tawan Vihokratana and New–Thitipoom Techaapaikhun, who will host exclusive fan interactions. Fans can participate by engaging with activities at the event, sharing a photo on X (Twitter) using hashtags
#LEGOTH #LEGOStarWars #PowerTheForce
for a chance to be among 30 lucky winners to join exclusive meet-and-greet activities with Gulf or Tay–New.

Exclusive Promotions at the Event

Shoppers who meet spending thresholds on LEGO® STAR WARS™ products can enjoy exclusive gifts:

• 3,000 THB – Receive a LEGO® Star Wars™ Cap
• 5,500 THB – Receive LEGO® 40765 Kamino Training Facility
• 11,000 THB – Receive LEGO® 40765 Kamino Training Facility + 40591 Death Star II™
• 25,000 THB – Receive LEGO® 40765 Kamino Training Facility + 40591 Death Star II™ + 40686 Trade Federation Troop Carrier
• 40,000 THB – Receive LEGO® 40591 Death Star II™ + 40686 Trade Federation Troop Carrier + 40730 Luke Skywalker’s Lightsaber™ + 75392 Creative Play Droid™ Builder

LEGO® Membership Bonus:
Get 5x Points when purchasing any 3 new LEGO® STAR WARS™ sets during the event.

Tiered Discounts on LEGO® Purchases (Event-only):

• Spend 5,000 THB: Additional 3% off
• Spend 10,000 THB: Additional 5% off
• Spend 25,000 THB: Additional 8% off
• Up to 50% off on selected non-Star Wars LEGO® themes
• Spend 12,000 THB (non-Star Wars LEGO®): Receive 40699 Retro Record Player + 40700 Winter Holiday Train (1 each per customer)

Terms and conditions apply. Gifts available while supplies last. Limit one redemption per receipt.

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For more information, please contact:
Tel: 02-610-8000
Facebook: SiamParagon and BricksThailand

#LEGOStarWars2025 #SiamParagon #WorldClassExperience #BeAmazed