LEGO Joins Forces with Formula 1® and Siam Paragon for a Landmark Event – ‘LEGO Formula 1® Experience the Thrill’ Kicks Off in Thailand! 🏎️💨

Today marked the grand opening of the highly anticipated LEGO Formula 1® Experience the Thrill event at Siam Paragon, bringing together LEGO enthusiasts and Formula 1® fans for an unforgettable motorsport adventure. Running from March 7-12, 2025, this exclusive event showcases an exciting fusion of speed and creativity, offering visitors a chance to immerse themselves in the world of F1® through LEGO.

A Thrilling Start to an Unmatched Racing Experience

Siam Paragon’s Fashion Hall has been transformed into a dynamic Formula 1®-inspired racing arena, where fans can explore an exclusive lineup of LEGO F1® products, including a never-before-seen collection featuring all 10 official F1® teams. The event kicked off with an electrifying atmosphere as attendees dove into hands-on experiences, interactive challenges, and captivating displays that bring the excitement of F1® racing to life.

Star-Studded Launch and VIP Appearances

The opening ceremony was graced by renowned Thai celebrities, including Win Metawin Opas-iamkajorn, Tor Thanapob Leeratanakachorn, Nanon Korapat Kirdpan, and New Chayapak Tunprayoon. Joining the festivities were well-known families such as Mick Boromwut Hiranyatsathiti, Art Marut Chuenchombun, and Aun Phuwanat Kunpalin. The event was officially launched by LEGO Group’s Cedric Rous, DKSH Thailand’s Damien Mohogh, and Siam Paragon’s Sophida Kitikomolsuk, who welcomed fans to this one-of-a-kind LEGO experience.

Highlights from Day One – An Action-Packed Start

The first day was filled with high-energy activities and interactive zones that thrilled fans of all ages:

• Racer Reflexes & Pedal Power – Fans tested their reflexes and reaction times in exhilarating F1®-inspired challenges.
• Rapid Repairs – Participants took on the role of a pit crew, assembling and modifying exclusive LEGO F1® cars.
• Gear Up Garage & Virtual Velocity – Visitors designed their own LEGO racing cars and raced them in a virtual F1® environment.
• The LEGO Circuit – Guests pushed their custom-built LEGO racers to the limit, competing for victory.
• Racing Team Display – Spectators marveled at intricate LEGO models of all 10 official F1® racing teams.
• The PIT Shop – LEGO F1® collections were unveiled, available exclusively at Siam Paragon.

Exclusive Promotions – Available Throughout the Event

From now until March 12, visitors can take advantage of these special offers:

1. Purchase all 10 teams from the LEGO Speed Champions F1® 2025 Collection and receive 10x LEGO Points.
2. Buy the LEGO® Technic™ 42206 Oracle Red Bull Racing RB20 F1® Car or the LEGO® Technic™ 42207 Ferrari SF-24 F1® Car to receive 10x LEGO Points.
3. Spend THB 3,000 or more on F1® collections to get a THB 300 discount coupon (redeemable on your next purchase).
   (*Terms and conditions apply.)

Don’t Miss Out – Join the Fun at Siam Paragon!

The LEGO Formula 1® Experience the Thrill event is now in full swing, and fans still have time to be part of this extraordinary celebration. Whether you’re a die-hard F1® fan or a LEGO enthusiast, this is your chance to experience the excitement of Formula 1® like never before.

For more details, call 02-610-8000 or follow Facebook: SiamParagon and BricksThailand.

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