Esavya x UPgirls Collaboration Brings Exclusive Skincare and Music Fusion!

Sunday, February 23, 2025

ICE Palace, Lotte Mall Jakarta

Esavya, a new skincare brand developed by PT Esa Semarak Abadi, is making waves in the beauty industry with its innovative Phyto Whitening Series. Using safe and natural plant extracts, Esavya incorporates Melazero, a Korean plant extract licensed by Principal Korea, alongside Niacinamide as a “Double Whitening Agent.” Other key ingredients include Centella Asiatica, Phyto Aloe, Chamomile Extract, Vitamin D, and Vitamin E, all working together to brighten and nourish the skin.

Designed specifically for Gen Z, whose naturally radiant skin requires early care to maintain long-term health, Esavya aims to boost confidence and enhance natural beauty. The brand embraces the tagline “Cerah, Cantik, Ceria” (Bright, Beautiful, Cheerful), embodying its mission to empower young users.

UPgirls Joins as Esavya’s Brand Ambassador

To align with its youthful and energetic image, Esavya has partnered with UPgirls, a popular Indonesian idol group, as its official brand ambassador. Formed in 2022, UPgirls has a dedicated fanbase called UPtown, spanning multiple cities across Indonesia. The group is known for hit songs such as “Rasa Ini,” “Mentari,” and “Cinta Remajaku,” which they regularly perform at music events. Fans also flock to their weekly mini-concerts, The UPgirls Minishow, held at ICE Palace, Lotte Mall Jakarta.

Exclusive Bundling Collaboration

To celebrate this partnership, Esavya and UPgirls have launched exclusive skincare bundles featuring limited-edition UPgirls photocard collectibles. The special bundles include:

• Single Set: 1 Esavya product + 1 UPgirls photocard
• Bundle Set: 6 Esavya products + 6 UPgirls photocards
• UPtown Set: 12 Esavya products + 12 UPgirls photocards

This exciting collaboration is expected to enhance Esavya’s brand reach while offering UPgirls fans a unique way to support their idols. With the fusion of skincare and music, both brands anticipate a mutually beneficial partnership.