Seventeen Pop-Up in Bangkok Review

This holiday season has been memorable for CARATs, fans of SEVENTEEN, in Bangkok as the group took the stage of Rajamangala National Stadium on 23 and 24 December to kick off their Asia tour of the SEVENTEEN TOUR ‘FOLLOW’ concert. Crowd filled with local and global fans, the concert was a huge success!

Enhancing the experience for CARATs, HYBE partnered with the Siam Piwat Group for a special event titled ‘SEVENTEEN FOLLOW THE CITY BANGKOK’. Held from December 16, 2023 until February 16, 2024, the two-month long event showcases a variety of exciting corners and installments for the fans such as pop-up store, SEVENTEEN hotel package, special cafe collaborations and SEVENTEEN photo wall/zone.

Located in Siam Discovery, the pop-up store is decorated with Rose Quartz and Serenity, SEVENTEEN’s official colors. The colors, the exterior and interior, and as well as the placement of the group logo are very beautiful and pleasing to the eye.

A special installment of the pop-up store is the 360-degree photo zone, with diamond models hanging from the ceiling and emerging from the floor. The diamond itself represents the fandom. As fans wait to enter the 360-degree photo zone, they can read heartfelt messages penned by each member of SEVENTEEN on paper boats on a wall next to the photo zone.

The pop-up store also features displays of each member from the “FOLLOW” Tour so fans can take photos. The displays are a highly popular installment in the store as many fans keep taking photos with their favorite members’ displays and showing off their cute photocards.

Aside from the previous campaign and concert merchandise, the pop-up store also sells Bangkok goods editions including special DIY keyrings with Bangkok-exclusive charms and film cameras in two colorways–white color with adorable decorations that represent Thailand and a gradient of Rose Quartz and Serenity Blue.

SEVENTEEN has turned CARATs into DIY creators as they love letting the fans get creative with their album inclusions. Owing to that, the keyring charms are frequently sold out, but the pop-up store do their best to keep them in stock. The same goes with Bangkok exclusive film cameras, as the pre-orders are constantly ongoing to keep up with the demand.

Another fun installment at the pop-up store for fans is a SEVENTEEN-themed canned beverage with five flavors and cotton candy in RQS color.

Fans can find their wishlist from previous campaigns like SEVENTEEN Cafe, SEVENTEEN In The Soop, and previous concert past concerts, as well as 2024 season greetings and “FOLLOW” Tour merchandise. Good news for album collectors, as the store sells SEVENTEEN albums from all eras.

In addition, fans can receive a random Bangkok pop-up exclusive photocard for every purchase of 2000 Thai Baht.

Indulge your sweet tooth at the pop-up store, the event collaborates with popular donut store Duck Donuts. The collaboration includes exclusive gifts of a special sticker pack and reusable cup upon purchase of the special SEVENTEEN set of thirteen differently flavored donuts, representing all 13 members of the group.

As for the next year, CARATs can anticipate the SEVENTEEN Mini Cafe at the Napalai Terrace on the 7th floor of ICONSIAM which is planned to officially open in January. Fans can expect to enjoy more SEVENTEEN themed food and other official merchandise which will be sold at the cafe while experiencing the beautiful view of the river and skyscrapers in Siam.