“SEVENTEEN FOLLOW THE CITY BANGKOK” Launched for the first time in Southeast Asia at Siam Discovery.

The Co-create & Collaboration between Siam Piwat Group, Thailand’s leading world-class developer of global destinations, and HYBE, a world-leading entertainment company. To meet the needs and provide a new experience for fans of SEVENTEEN, the world’s hottest K-Pop artist, “SEVENTEEN FOLLOW THE CITY BANGKOK” will be launched for the first time in Southeast Asia in Bangkok from December 16, 2023 – 16. February 2024.

HYBE, a world-leading entertainment company, has officially announced that “SEVENTEEN FOLLOW THE CITY BANGKOK”will be held in Bangkok. This coincides with the SEVENTEEN Bangkok concerts that will take place between 23 – 24 December 2023. The City project will be held for a period of two months from December 16, 2023 – February 16, 2024. There will be activities and events throughout Bangkok for SEVENTEEN fans from around the world who visit Bangkok to watch the concerts, with an opportunity to enjoy the Siam area, which is the center of fashion and lifestyle in Thailand. There is a large amount of traffic from both Thais and foreign tourists from around the world every day, especially at ONESIAM, Bangkok’s most visited lifestyle destinations such as Siam Paragon, Siam Center, and Siam Discovery.

This Is an important phenomenon shaking up the entertainment industry at the end of the year as HYBE, a world-leading entertainment company, announces the cooperation with Siam Piwat Group. Ms. Saruntorn Asaves, First Executive Vice President – Business Head of the Shopping Center Business Division at Siam Piwat Co., Ltd., said, “This is one of important “Co-creation & Collaboration” between HYBE and Siam Piwat Group, and it is the first time in Thailand that the Siam Piwat Group has collaborated with the world-famous K-pop artist “SEVENTEEN” to open a large pop-up store. There is also cooperation in creating collaborations together with leading F&B tenants of Siam Piwat Group, to work with SEVENTEEN.

Following their successful world tour in 2022, SEVENTEEN kicked off their ‘FOLLOW’ tour once again in July, comprised of 20 shows across 9 cities and regions including Bulacan and Macao. To the delight of the band’s dedicated fans in Southeast Asia, the shows in Bangkok will be accompanied by the immersive ‘THE CITY’ project, which was hugely popular and successful in Japan.

“SEVENTEEN FOLLOW THE CITY BANGKOK” begins with the opening of SEVENTEEN POP-UP on the 1st floor of Siam Discovery. This first time in Thailand SEVENTEEN pop-up store is an area to welcome fans to experience and enjoy the exhibition, experience space, and the photo zone. The total area of over 400 square meters is decorated with SEVENTEEN’s signature pink Rose Quartz and Serenity Blue that fans can instantly recognize. The interior is decorated with the SEVENTEEN logo in 3-D and neon lights with the name of the concert tour “FOLLOW”, together with large posters. Another highlight is a 360-degree photo booth and amazing jewelry models representing their fan club’s name “CARAT” from floor to ceiling.

In addition, there are officially licensed products imported especially, such as stylish keychains. and disposable film cameras that can be custom made. This is a limited-edition product that can only be found here. There are also many products such as official cheer sticks, products from the show, and a commemorative photo album of the “FOLLOW” tour.

In addition, Siam Piwat Group also gave advices on collaborating with F&B tenants to join in this special project, including a collaboration with the popular donut brand “Duck Donuts”, which will sell special menus in SEVENTEEN’s packages. There are thirteen flavors, equal to the number of members of SEVENTEEN, and there are also limited-edition gifts. In addition, get ready to meet SEVENTEEN Mini Cafe on the Napalai Terrace, on the 7th floor of ICONSIAM, which will be the ultimate cafe. Chic amidst scenery along the Chao Phraya River where you can see the beautiful curves of river and skyscrapers in Bangkok. It will be open for service by January 2024.

Another surprise from “SEVENTEEN FOLLOW THE CITY BANGKOK” is the collaboration between HYBE and hotel and hospitality in Thailand, to create the “SEVENTEEN Themed Room” package with Center Point Hotel Chidlom Bangkok from 20 December 2023 – 5 January 2024. Fans will be able to experience the ultimate happiness in specially decorated rooms. The package includes a deluxe room, 2 breakfasts and a welcome pack.

Get ready Meet the ultimate SEVENTEEN POP-UP experience on the 1st floor, Siam Discovery and the “SEVENTEEN FOLLOW THE CITY BANGKOK” project throughout between 16 December 2023 – 16 February 2024.