K-Food has Organized a Great Event at K-Expo Thailand 2023, Successfully Creating Good Opportunities for Korean Food in Thailand

Korea Agro Fisheries & Food Trade Corporation (aT Center Bangkok), which is a corporation promoting agro-fisheries and food from South Korea in overseas markets, brought K-Food and K-Seafood to the largest Korean expo in this year, K-Expo Thailand 2023, from 9-12 November with the slogan “Enjoy the Taste of KOREA”.

The message of this slogan was to invite everyone to enjoy the taste of Korea through Korean food and products consumption, activities participation and fusion culture performance appreciation which well-integrated the tasty taste with entertainment. Therefore, all attendees were happy and had good experiences with Korean food. For Korean food to win the hearts of every consumer in every land, this event was committed to the Korean food and Korean seafood promotion in all dimensions; both Business (the B2B Trade Show) and Consumer (the B2C K-Food Pavilion), and both online and offline.

For the B2B Trade Show on November 9-10 at Centara Grand & Bangkok Convention Centre at centralworld HALL A2, 83 buyers in Thailand, Myanmar and India attended to discuss business with companies exporting food products from South Korea. There were a variety of Korean food product types, such as fresh food, frozen food, instant food, snacks, beverages, condiments, etc. As a result, the value of export consultations totaled 24 million US dollars’ worth, or approximately 852 million baht, and Memorandum of Understanding (MOU) was signed with 3 million dollars’ worth in total, or approximately 106 million baht.

At the event, closely and deeply, the buyers were introduced to the products they were interested in. Since the buyers could touch and taste the product samples by themselves and they received business advice directly from the companies possessing the products or exporter representatives, the buyers received correct and accurate information about the products and the import-export business of the products. It was definitely beneficial to businesspeople, entrepreneurs, investors, and product importers and those who were interested in the Korean food product business.

After the B2B Trade Show had ended, the B2C K-Food Pavilion continued November 11-12 at Queen Sirikit National Convention Center HALL 1. There was a continuous flow of people attending the event.  Activities of both the K-Food side and the K-Seafood side received a lot of attention. Especially K-Pop and T-Pop performances including Han Seungwoo, Plan B, Primetime, The7, Hashtax, Berry Berry and Freen Sarocha which created fun and filled the hearts of attendees with happiness all 2 days. There was also Korean food given out for the attendees to try, prizes given, along with couple and group selfies with the winners from the Lucky Draw activity as well! There was a total of 2,200 local attendees for this venue.

Even though K-Expo Thailand 2023 has finished, Korean food and Korean seafood still stay in the attendees’ minds for a long time or even forever. It’s because K-Food delivered physical and mental happiness to them, let them enjoy delicious and quality Korean food, let them play fun activities and watch impressive performances which create a space in people’s hearts and make them have a good experience with Korean products and food in every aspect according to the slogan “Enjoy the Taste of KOREA”.

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