On April 30, SM Entertainment successfully held their showcase for the “I AM” movie at the CGV Yeongdeungpo Stadium. Top Idols from SM Entertainment joined the event to promote the movie. The showcase was broadcasted worldwide.

Previously, SMTown released promotional teasers for their SMTOWN Live – World Tour. And last April 24, SM Entertainment unveiled the full music video of “Dear My Family,” one of the OST of the “I Am” movie which will be released on May. The making of this song’s MV was also revealed.

“I AM”  is a movie showcasing great performances of the SM artists and idols. It is also a documentary of popular stars like BoA, Kangta, TVXQ, Super Junior, Girls’ Generation, SHINee, and F(x). SM Entertainment also unveiled many photos from the event and behind the scene.

The SM Stars joined promote the movie with releasing official promotional video from each group. And finally they held press premier of documentary movie, “I AM” on June 18th. There’s also interview with some SMTOWN’s artists.

Check out the coverage below!

[youtube=http://www.youtube.com/watch?v=491lZeFHUPo&feature=plcp]

Source : arirangworld’s channel

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